StubHub's apps take advantage of native OS features to provide customers with a more dynamic, interactive experience than our mobile website provides. The also convert ticket sales at a higher rate. Product wanted to encourage people to get the app so they could enjoy these features and so that StubHub could increase conversion.
Smoother experience on mobile devices. Better social experience. Ability to share events with friends.
45,000 more installs per month. $2.8M revenue increase.